This is the management end of a live, working system — not a mockup. Customer end: foods.hamzayaseen.net (English + Arabic forms). Every enquiry is scored, saved to HubSpot, answered on WhatsApp in under 60 seconds, and turned into a task for the right person — at 2 PM or 2 AM. The walkthroughs below are interactive; the system behind them is real and was tested end-to-end today.
Demo 1 · The 9:47 PM test
Left: what the customer experiences. Right: what happens inside the system at the same moment. In a manual setup this enquiry waits until morning — and the customer has already messaged two competitors.
A Riyadh company orders catering for 250 staff.
Every action logged, second by second.
The System
Each stage hands over to the next automatically. A lead moves forward or enters follow-up — it never sits forgotten in an inbox.
Demo 2 · Lead Scoring
Build a prospect below and watch the score — and the action the sales team would take — change in real time. This is the exact scoring the live system runs.
WhatsApp confirmation in <60 seconds, deal created, and a High-priority call task lands on the contact — with a tasting / site visit suggested as the next step.
| Signal | How it scores |
|---|---|
| Service | Catering / Vending 20 · Bakery Bulk / Group Booking 15 · Hampers 10 · General 0 |
| Quantity (people) | 200+ → 50 · 100–199 → 35 · 30–99 → 20 · Under 30 → 10 |
| Company name | Filled = +15 (a business buyer, not a browser) |
| City | Riyadh = +5 (core service area) |
| Temperature | HOT ≥60 task in 1 hour · WARM 35–59 task in 24 hours · NURTURE <35 sequence only |
Follow-Up Sequence
Most B2B catering deals need 5+ touches. The sequence runs automatically and stops the moment the customer replies or the deal closes.
WhatsApp confirmation instantly; the menu / proposal follows from the assigned owner.
WhatsApp + Email“Did the menu reach the right person?” — a short nudge with the proposal attached again, so it never dies in someone's inbox.
WhatsAppSeasonal menu or a tasting invitation for undecided Hot leads — a reason to reply, not just a reminder.
WhatsAppIf a tasting or vending site visit is booked, an automatic reminder the day before — no-shows drop, kitchens and sites stay prepared.
WhatsApp + CRM task“Should I close your file?” — the highest-reply message in B2B. A no moves the lead to monthly nurture, not the bin.
WhatsAppSeasonal menus, Ramadan and National Day offers, new vending placements. When they re-engage, scoring restarts and sales is alerted.
Email + WhatsAppAutomation Recipes
The same core keeps earning after the first order — across catering, bakery and vending.
Trigger: proposal sent, no reply in 48 hours.
Action: WhatsApp nudge with the proposal re-attached + owner task at day 5.
Result: quotes stop dying silently in inboxes.
Trigger: tasting or vending site visit booked.
Action: reminder the day before to the customer + prep task for the team.
Result: fewer no-shows; kitchens and sites ready on time.
Trigger: event delivered + 2 days.
Action: satisfaction check → Google review request → referral ask to sister branches.
Result: happy clients become a lead source, not just a client list.
Trigger: refill cycle due / contract month-end.
Action: consumption summary to the site manager + restock task.
Result: machines never sit empty; renewals chased before competitors hear of the expiry.
Demo 3 · Dashboard & ROI
One dashboard: leads by service, response time, cost per lead, pipeline value. Move the sliders to model the impact with your own numbers.
Rollout
This is the build order I would follow from day one — the demo system above is the first 30 days, already working.
HubSpot pipeline live; every channel piped into one place. WhatsApp Business API + instant response on. Website turned from brochure to lead funnel — EN + AR forms, click-to-chat, tracking. Baseline dashboard: leads, sources, response times.
Meta, TikTok, Snapchat and Google campaigns for catering, vending and bakery bulk. Lead scoring + task routing live (the system on this page). Seasonal offer calendar — Ramadan, National Day, graduation season. Arabic + English content system.
Proposal follow-up engine, tasting reminders and the review flywheel switched on. Vending consumption reports for site clients. Weekly optimisation: kill/scale rules on ads, cost-per-lead targets, Monday pipeline report automated.